Investments in ItalyReal estate law

Starting an Agritourism Business in Italy in 2024


Dreaming of a new start in 2024? Always imagined running an agriturismo? Or A farm-to-table business in Italy?

Agritourism, the intersection of agriculture and tourism, has become a pivotal industry in Italy, offering visitors a unique and immersive experience in rural settings. In 2023, Italy continues to showcase the rich tapestry of its heritage, attracting a diverse range of tourists seeking a connection with nature, tradition, and authentic Italian culture and cuisine.

italy tuscany agritourism versilia

Agritourism in Italy has evolved into a dynamic sector that goes beyond traditional farming practices. It involves various activities such as farm stays, vineyard tours, olive oil tastings, and hands-on experiences in artisanal food production. Here we explore the current state of agritourism in Italy, highlighting its economic significance, trends, challenges, and potential for growth.

Agritourism contributes significantly to Italy’s economy, providing income diversification for farmers and fostering rural development. In 2023, the sector has seen a notable increase in revenue, with tourists willing to pay a premium for authentic experiences. The economic impact extends beyond the farms, benefiting local businesses, including restaurants, markets, and craft producers.

While agritourism is widespread across Italy, certain regions have emerged as hotspots for enthusiasts. Tuscany, Umbria, and Sicily continue to lead the way, offering picturesque landscapes, historic farmhouses, and renowned culinary experiences. Additionally, lesser-known regions such as Puglia, Piedmont and Emilia-Romagna are gaining traction, providing visitors with unique and off-the-beaten-path experiences.

So what is popular now and will continue to build in 2024?

In response to growing environmental awareness, many agritourism operations have adopted sustainable practices. Visitors increasingly seek eco-friendly experiences, including farm-to-table dining, organic farming tours, and renewable energy initiatives.

Agritourism businesses have also embraced digital platforms for marketing and reservations. Online platforms offer virtual farm tours, cooking classes, and interactive experiences, catering to a tech-savvy audience while promoting the sector globally.

The emphasis on authentic Italian cuisine has driven the popularity of agritourism. Farm-to-fork dining experiences, cooking classes, and food festivals celebrate Italy’s gastronomic heritage, providing visitors with an immersive and delicious encounter. There is nowhere in the world more known for its food!

vineyards wine production italy piedmont

How simple is it to start one of these businesses here in Italy?

Challenges persist in rural infrastructure, including transportation and accommodation. However, these challenges present opportunities for investment, encouraging the development of improved facilities to accommodate the growing influx of agritourists and we are here to support and advise with our wealth of experience in this particular industry.

How does the future look for agritourism?

Agritourism in Italy is poised for continued growth in 2024 and beyond. With the right balance of innovation, sustainability, and preservation of tradition, the sector is expected to attract a broader audience, contributing to the resilience and vitality of Italy’s rural communities.

italy countryside borgo agritourismo

How to build your business plan for an agriturismo in Italy

Creating a business plan for an agriturismo in Italy not only involves blending hospitality and agricultural elements in a structured format. Once you’ve created your unique concept, you need to set up your goals and define the ownership and the legal structure of your business. Getting in touch with a knowledgeable Italian law firm is essential in this phase to think about both opportunities and risk. Many factors are also location-specific, as each Italian municipality and region has its own laws concerning agritourism and renovations in rural areas. We have experience helping clients across all regions and islands of Italy, ultimately saving you time and avoiding potential costly mistakes. And its important to bear in mind that you will need technical and legal support if you want to access public funds and calls for proposals aimed at this category of activity.

If you want to delve into the topics related to investing in agritourism and rural properties, read here.

How can we help you at Italy Law Firms?

We have helped many people to realise a long-held dream to open their own agritourism business here and understand the process, the legalities and regulations and bureaucratic challenges. We also have a personal and accessible team, as we know you may have questions along the way.

Italy’s agritourism sector stands as a testament to the country’s ability to blend tradition with innovation, offering visitors a unique and enriching experience. As the industry navigates challenges and embraces opportunities, it is poised to remain a vital contributor to Italy’s cultural and economic landscape.